2008 Woodie Awards
A Trip To The Local Fruit Vendor: Apples Not Oranges
Tom Censani
Issue date: 4/7/04 Section: Arts & Entertainment
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Ever seen an Apple Store? You know, the store that has the big fruit that fell on Sir Isaac Newton's head so long ago? If you head to any gigantic mall, chances are you will see one. In case you have not, let me tell you what you're missing.
Upon gracing the enormous entrance, generic customer (i.e. you), will notice something very peculiar about this store. Wooden floors? Check. Immaculately white walls? Check. Ginormous space and barely any products on the show floor? Now I am not the owner of a retail store, but usually when you want to sell a product, you kind of have the store full of the product. In this case, we would expect to see a plethora of Apple computers and accessories lined up next to one another. Instead, Apple for whatever reason decided to go for a simplistic design to their store. It does not matter, I am here to play with an iPod.
Another thing worth mentioning is that unless you go immediately when an Apple store opens, it will be packed. For some unknown reason, every nerd in the mall flocks to the Mac store. Before you finish what you're thinking, I am not one of them because I was, uh...doing research for this article (whew, close one).
Anyway, my eye catches a 15-inch G4 powerbook, a gorgeously slim laptop that Apple released last September. As I am walking towards it, some kid races ahead of me to take the open spot that just appeared in front of it. I figured maybe he would spend a few minutes playing with it then realize he could never afford it until he could legally have a job and leave.
So as I am walking around the stand where the powerbooks are, making myself appear interested in some fax machine near it, I just keep thinking "WHY WON'T HE MOVE AWAY FROM THE LAPTOP?!" Is it possible he is writing up a huge essay for school about some Yu-Gi-Oh cards he just bought? Maybe he caught out of the corner of his eye my menacing stare or maybe it was the fact that I was breathing heavily, but he finally moved away from the computer after what seemed like an eternity.
Upon gracing the enormous entrance, generic customer (i.e. you), will notice something very peculiar about this store. Wooden floors? Check. Immaculately white walls? Check. Ginormous space and barely any products on the show floor? Now I am not the owner of a retail store, but usually when you want to sell a product, you kind of have the store full of the product. In this case, we would expect to see a plethora of Apple computers and accessories lined up next to one another. Instead, Apple for whatever reason decided to go for a simplistic design to their store. It does not matter, I am here to play with an iPod.
Another thing worth mentioning is that unless you go immediately when an Apple store opens, it will be packed. For some unknown reason, every nerd in the mall flocks to the Mac store. Before you finish what you're thinking, I am not one of them because I was, uh...doing research for this article (whew, close one).
Anyway, my eye catches a 15-inch G4 powerbook, a gorgeously slim laptop that Apple released last September. As I am walking towards it, some kid races ahead of me to take the open spot that just appeared in front of it. I figured maybe he would spend a few minutes playing with it then realize he could never afford it until he could legally have a job and leave.
So as I am walking around the stand where the powerbooks are, making myself appear interested in some fax machine near it, I just keep thinking "WHY WON'T HE MOVE AWAY FROM THE LAPTOP?!" Is it possible he is writing up a huge essay for school about some Yu-Gi-Oh cards he just bought? Maybe he caught out of the corner of his eye my menacing stare or maybe it was the fact that I was breathing heavily, but he finally moved away from the computer after what seemed like an eternity.